Open Road Harley-Davidson®
24 S Rolling Meadows Dr, Fond du Lac, WI 54937
Rolling Sturgis

Open Road Harley-Davidson is Rolling Sturgis!

Open Road Harley-Davidson is Rolling Sturgis! We’re giving you a chance to win a brand new 2021 Electra Glide motorcycle and experience the Sturgis Motorcycle Rally in the ultimate Harley-Davidson style! Swing by the dealership today, get your voucher, and register to win the motorcycle, a trip to Sturgis, a trip to Milwaukee, the birthplace of Harley-Davidson, for the Hometown Rally, a guitar, swag bags, and more!! And while you’re here, be sure to ask how you can earn points and use them to increase your odds of winning! There are so many premiums and prizes, so come see us and find out how you can be a winner today!

Register your voucher

ios Mobile app  android Mobile App


Campaign Starts: 6/7/21 

Qualification for collective-level prizes ends 7/18/21 at 11:59 pm EST.

Campaign Ends: 8/15/21


Qualifiers to receive a voucher

  • Take a test ride on one of our 2021 Demo bikes
  • Take a demo ride with genuine H-D seats and windshields
  • Spend $500 or more on Harley-Davidson apparel and accessories in our Motorclothes department



We’re giving away a brand new 2021 Harley-Davidson® Electra Glide® motorcycle! The winner will be drawn ON-STAGE at the Jackyl concert on Thursday, August 12 at the Full Throttle Saloon!


The birthplace of Harley-Davidson! Win 3 nights of hotel, $500 travel money and a VIP tour of the Harley-Davidson Museum during the Hometown Rally, September 2 - 5, 2021!


Win a trip to Sturgis, SD to stay at the Full Throttle Saloon’s Pappy Hoel Campground during the 2021 Sturgis Motorcycle Rally! Includes $500 gift card to cover your gas, camping spot, camper and wristbands, granting you access to all concerts and amenities!

Open Road H-D Prizes

  • Guitar
  • Wristbands to camp at the Full Throttle Saloon’s Pappy Hoel Campground and access to all Full Throttle Saloon concerts during the Sturgis Rally 2021
  • Swag bags, containing merchandise from Jesse James Bourbon, Pappy Hoel Campground, the VFW and more


After registering their voucher and creating a profile at, your customers can earn additional points and use those points to increase their odds of winning the collective prizes.

Customers can EARN POINTS BY:

  • Registering: Just for signing up, they’ll get 500 points.
  • Checking-In: All participating dealerships are geo-fenced, and customers can use the Rolling Sturgis mobile app to check-in once per day, earning 500 points every time they do. 
  • Keywords: We will provide weekly keywords that customers can get from you. They can enter these keywords for 250 points each. 
  • High-value keywords: We will create a demo ride keyword and a H.O.G.® member keyword, each worth 5000 points! Use these as incentives. If a customer takes a demo ride, give them the demo ride keyword. If they are an existing H.O.G. member or if they sign-up to become one, give them the H.O.G. member keyword. 
  •  Answering surveys: We will post several surveys on Rolling Sturgis that customers can answer in exchange for points.

Customers can use POINTS:

  • Earned points can be used to increase the odds of winning.
  • Additional entries can be “purchased” with points (it’s all free), similar to buying multiple raffle tickets.
  • Auction premiums: We will add premiums to the Rolling Sturgis auction page, and customers can use their points to bid on these items.