Open Road Harley-Davidson® About Us

Open Road Harley-Davidson® About Us

We are a certified Harley-Davidson® dealer located in Fond du Lac, Wisconsin. We are convenient to Elkhart Lake, Sheboygan, West Bend, Oshkosh, Appleton, Green Lake, Ripon, Waupun, Horicon, Beaver Dam, Milwaukee, Door County, Green Bay and Lake Michigan's Lake Shore. We have new motorcycles and used motorcycles for sale as well as your next Harley Trike.  Check out popular models such as the Road Glide®, Street Glide®, Dyna® and Softail®, Sportster®, as well as motorcycle parts and Harley Davidson accessories. We also have a motorcycle service and repair department for your touring motorcycles or cruisers.

The spirit of the Open road

We believe in being the best rather than the biggest. We consistently rank in the top 10% among all dealers nationally by HDMC standards for customer experience satisfaction. Open Road Harley-Davidson® has been awarded Harley-Davidson® Motor Company's prestigious Bar & Shield Circle of Excellence Award three times.

We pride ourselves on being a female-friendly dealership. Whether the woman who comes in is a rider, passenger, mother or significant other, there's a respect. We take pride in learning what riding is to you. Many of the women on our team ride, can relate and are glad to talk about our riding experience with our community of women motorcycle riders. We know women are discovery-oriented, so we listen, understand, and make your riding experience authentic.

We sell FUN! Harley-Davidson® is a lifestyle brand; Open Road Harley-Davidson® is a lifestyle dealership. C'mon in and allow us to roll out a second-to-none customer experience!

our history

Pete Johnson hails from Appleton, Wisconsin and has been a successful entrepreneur in real estate and financial services for over 25 years. Pete’s love of riding started at the age of four, riding dirt bikes with his brothers. He has a true love for these machines: Pete has even been known to tear bikes apart and rebuild them just to understand the mechanics.

Lori Thiel is a native of Hilbert, Wisconsin and had a 20 year career in financial services. Lori’s passion for riding was inspired by years on ATVs and dirt bikes on her family’s dairy farm.

Entrepreneurship was a lifelong aspiration for both Pete and Lori, so when they met at a Sturgis Rally, they began to dream together of owning a Harley-Davidson® dealership. They founded Open Road Harley-Davidson® of Fond du Lac, Wisconsin in 2007 and have been living life wide open for over the past decade! Now co-owners, they share their passion for riding with the community and have created a place where riders of all ages can come together.

our team

Being customer-centric is our mantra while delivering a high-integrity experience every time. Our focus is a knowledgeable, professional team you can count on for quality experiences each and every visit. Most of our team members ride and enjoy the open road like you, so they understand your needs! 

We are an award winning dealership, and no award would be possible if we did not have loyal customers. Thank-you for your support, we appreciate you!!